It’s no surprise — article marketing is one of the most powerful traffic generation tools available today. What’s even better is that the traffic you get from article marketing is both long-lasting and highly targeted. You get fewer tire kickers from article marketing. Also, when someone clicks through the link on your article to your webpage, you can bet they’re already pre-disposed to be interested in what you’re offering, be it just more information, CPA offers, or even buying an expensive coaching program.

Unfortunately, when it comes to article marketing, a lot of people do it wrong, and it doesn’t work for them. The problem is not with article marketing, however. So that you don’t make these same mistakes, let’s learn how to do article marketing right.

For the purposes of this article, we’re assuming that you’re not writing articles just to get your name in print, or just to entertain or even teach people. We’re assuming that article marketing is part of a money making venture for you. Basically, you’re using it to drive traffic to some sort of web page, be it a squeeze page, sales letter, or a blog.

In other words, you have an action you want your reader to perform when they get to the bottom of the article…click through to your “money site”. Just making this realization should make your article marketing efforts two or three times more effective. You see, an article is not just information. It’s essentially a sales letter. You’re trying to sell your reading on taking action when they’re done.

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