Success With Facebook Advertising – The Importance Of The Basics
December 6th, 2010
There are many different places to advertise on the Internet, but one particular platform that’s gaining momentum really fast is Facebook. As you know, Facebook is still a young company, but they attract hundreds of millions each month; so obviously it’s a smart move to monetize their business. There’s little doubt about finding your particular niche market at Facebook. You just need to know how to tap into it. Given below are 3 useful Facebook advertising tips that will take you a long way if applied correctly. Whether you’re targeting a real estate investment niche or any other niche, Facebook ads can work for you.
For maximum results, you’ll perform best if you do testing of your Facebook campaigns – not much different from advertising at other platforms. The best and smartest approach to this kind of testing is doing it one part per test. As an example, you’ll have two ads that will take turns displaying with each impression, and they will be identical except one will have a different headline because that is what you’re testing. Facebook advertising differs from the regular PPC platforms like Google AdWords. The difference has to do with the number of times the same ads are displayed at Google, or Bing for example. You will be targeted a certain segment of Facebook users, your market, and that means they’ll see your ad until you take it down. So the effect at Facebook is that your ad has a something similar to a shelf life, and when enough of your market has seen it you will get way fewer clicks. So the key to success with this system is to create a number of variations for your ad with a different design, headline, copy, etc. How ever you want to approach is up to you either minor changes or whole new ads. That is what you’re dealing with when you advertise at Facebook, but it is still a great place to do business. Facebook offers a unique advantage to advertisers by allowing them to target groups that are passionate about a certain topic. If you write good and compelling ads, then there is no reason why you cannot meet with favorable responses from your market. If you’re a beginner, then you should learn something about writing ppc ads, or classified ads, and then practice writing them. The best approach is to present your benefits so that people feel them as much as possible. Everything tends to snowball either in a good way or not so good way, and it all depends on the quality of your ad copy. So for example if you’re running ads about private money lenders real estate, split testing can give you better return on investment.
