Know, Like And Trust – The Keys To Cross Selling
August 17th, 2010
It’s one of the oldest phrases in selling : people buy from people they know, like and trust.
And it in fact applies much wider than buyer-seller relationships.
One of the emerging observations from my research work into business development best practices is the value of cross-selling especially in today’s economic situation. It’s much simple and more effective for professionals to sell more work to their existing clients – those who already know, like and trust them than it is to seek out new business. And it’s also better for the client too their risks are considerably minimised by engaging in business with people they trust and they know will be looking out for their best interests.
In short: cross-selling is one of the most important strategies in professional services marketing.
Researching Keywords: Inside the House or Out-Source
February 21st, 2010
When it comes to determining all relevant keywords, should we learn to do it ourselves or is it preferable to hire an experienced company or freelancers to perform this task?
The answer to this central question depends upon a number of related variables. Here are some of the most significant of those related variables:
MLM Success Secrets
December 21st, 2009
Over the years, there have been many opportunities that have come across my desk that have peaked my interest. Everything from selling soap and toothpaste, to herbal remedies, to professional services, to travel opportunities and others. There is one thing in all of these opportunities that I have noticed that is common.
I have even joined some of these companies and listened to their training and gone to their seminars and weekly hotel meetings or in home training/opportunity meetings. I have traveled to other cities to attend weekend training events. I have been in the homes of seven figure income earners
