by Alice Seba

So great is the boom in Internet retailing, that a Forrest Research survey estimated U.S. online sales would grow from $96 billion in 2003, to more than $200 billion by 2008. Who is out there, doing all that buying?

A considerable portion of that market is adult females, in particular young moms, part of the group of purchasers that quote an orientation for Online Shopping to avoid busy shops, buy cheaper, do a product comparison, and cut down on time spent outside the house to buy what they need.

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