When you ask the Average Joe, SE Optimization is something akin to black magic. As a Guaranteed Houston SEO, I believe part of this misunderstanding is due to all the crap taught by scores of people calling their self SEO experts. For some, this is because they don’t have a clue about SEO while others do it to keep their Clients in the dark about what they really do. SEO is not brain surgery folks. It’s as simple as optimizing your website with a few keywords to tell the search engines what your Website is about. Make it easy for the search eninges to determine what your site is about and show them your site is relevant to the term being searched for and they will reward you with higher rankings.

To start with, one should make certain your main keywords are part of the domain name if at all possible. With everything being equal, a Website with keywords in the address will rank higher than a website without the keywords in the domain name.

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