Now one of the reasons why some people are motivated in working from home is often different from person to person.But the main factor is a desire to earn a reliable salary that does not require you to leave home every day.”John Smith” would be oblivious to this possibility of course.Think of the advantages of not having a boss leaning on you everyday.!!.You will be your own boss.!!

But dont be seduced by the endless stories of roads to riches, the road is not paved with gold, but their are nuggets to be found if you do your research properly.Work loads can paradoxically be higher for home businesses than outside in the real world.But always test part time before you jump into a fulltime career working from your house.

At this stage you appear to be very interested in an online income based around the vagaries of the internet.This is because you realise the immense possibilities a small business can achieve online rather than offline.The two obvious ways of making an income are selling a service or selling a product.

At this moment you are obviously interested in an online income based around the combination of home and the intenet.This is because most marketers realise the amazing immense possibilities an individual can achieve online for a smaller outlay than offline business model.Their are only two obvious ways of making an income which are selling a service or selling a product.!Thats it.!

Even if you have no site then a marketer could be advertising products or services utilising google adwords which is maintained or yahoo ads etc.Both methods require a certain level of knowledge which is lightly touched on in this article.The sequence is find a product you think would sell, learn a method of promoting it and then find low competition keywords for that generic term.That method is called “long tail” keywords. For instance, instead of trying to compete for the word “mercedes” which would be difficult, you might compete for “discount mercedes in michigan” which will have less competition.

And now a brief stumble down memory lane for a pithy quote from one of the best salesman, or pen and ink men as they were referred to then.I am speaking about Gary Halbert of course..Facing a class of his students gary asked this question “if you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers..what advantages would you like most to have on your side to win.?”The students shouted back answers like “I would use the tastiest,freshest hamburger meat” or “my prices would be the lowest” etc etc.Gary waited and then leaned forward and said “the only advantage I want is a starving crowd” .All he was saying was that the most important element of any marketing campaign is the quality of the target market.

For internet marketing, like other standard business formats there are only two key factors for you to research to see if you can make a living.Traffic levels which is defined as how many potential customers are there, and Visitor values, what is each of these potential customers worth.The problem with traffic levels is, a search for terms like jokes/pranks etc shows large traffic levels but with a near zero level of possible buyers.Now an often overlooked tool for examining a possible market is google adwords suggestion tool.

When using Google suggestion tool go to “results are tailored to..” and click edit and choose country if yuo are aiming for a smaller market.Type in your main keywords and tick “use synonyms” box.We now utilise “Approx Avg Search Volumne” for a monthly average.Then we literally search for the “long tail keywords” .Then if we are going for the Australian market for instance we enter Australian Google search and examine our competition.

To find the rough numbers after using google adwords suggestion tool we search for “keywords” to find web sites “built” around these keywords to some degree.To find values of the possible customer/niche we go to the adwords tool we go to the left hand side and select “Show estimated Avg .CPC”.We then multiply traffic by cpc(value per visitor) and arrive at Total market value.Anything above one million dollars per month is a definite possiblity, you just have to find long tails to get pages to rank.Generally speaking, when comparing two similar niches, the one with the higher customer value will be more profitable.!Thats when you start to consider number of competitors, strength of competitors, your products price, conversion rates, and your ability to optomise the site to compete with your competitors.