Find Profitable Niches

It’s been a few years now since I was doing the keyword research that helped me discover the product I sell now on one of my websites. I was looking for new ways of using the internet to make money, and I discovered a product that seemed to be up to my standards – the only issue was that I had never heard of it before. The product was called a trailer hitch cover.

I had no idea, but a couple of quick Google searches told me it was a product people bought to decorate their trailer hitch while also keeping dirt and grime out of their hitch. Now, I was intent on making some money using the internet so I didn’t care whether I knew what the product was; I just wanted to know if it would be profitable.

And how did I go about deciding whether it would be profitable or not? Well, first of all I needed to know if enough people were searching for it each month. The tool I was using told me that several thousand people per month were searching for the product and its derivative keyword, so it passed that test.

The next thing I needed to know was how many sites were legitimately competing for that traffic. Another quick couple of searches told me that I could probably outrank the top competitors for that keyword. I was pretty sure I had stumbled on a winner.

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