In the absence of urgent news that must be released immediately, you should aim for a release time of 7:30am-8am in your “target timezone”.It is early enough in the morning to meet most journalist’s deadlines and late enough to catch them after their java. Releasing early in the morning will allow get you to the top of Inbox’s if you are pitching via email. It also gives the public relations agency the entire day to line up interviews with company executives, if requested.

Note your “target timezone” may be different than the location of your business. For example, if your technology business is in Dallas, Texas but you want to reach out to the Pacific time zone San Francisco tech media, a 7:30am PST/PDT release would be advisable. Early AM release submissions have given us the best media pickup.Remember you always have the option to send releases to reporters “under embaro” which means you specify the date and time of the release in the future.  However, we find sending releases “under embargo” is not as effective as a timed morning distribution. Many editors and journalists now frown upon embargoes releases or the release slips their minds because it was sent days before actual distribution.

For a press release distribution service consider Marketwire.com.Marketwire’s state-only distribution are great bargains if you are a local company.And their SEO-enhanced options at $200 is highly-recommended as anchor-text backlinks remain intact even in online news sites such as Google News and Yahoo! News. If you can’t afford Marketwire for a nationwide release, then use PRWeb at $80 if you’re really budget-limited, or the $200 PRWeb SEO-enhanced version with anchor text links. But be aware that at the PRWeb package, you will not be able to specify the distribution time- the option releases only at midnight.

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Getting Reporters to Notice Your Press Release by Optimizing Distribution Time