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Posts Tagged ‘google news’
Getting Reporters to Notice Your Press Release by Optimizing Distribution Time
Many of the lower-end press release distribution services are now offering you to specify a distribution time. The main wire service providers have always allowed you to specify the release time and time zone. With this in mind, a healthcare marketing agency is often asked “what time of day should my company issue a release”?
In the absence of urgent news that must be released immediately, you should aim for a release time of 7:30am-8am in your “target timezone”.It is early enough in the morning to meet most journalist’s deadlines and late enough to catch them after their java. Releasing early in the morning will allow get you to the top of Inbox’s if you are pitching via email. It also gives the public relations agency the entire day to line up interviews with company executives, if requested.