Find Profitable Niches

Smart personal trainers who command six figure incomes have one thing in common. They all have their own fitness marketing plan. Trainers who are always looking for new clients, and higher income fail because they fail to plan. Start planing, and do what six figure pros do.

The problem is most personal trainers are uninformed when it comes to marketing their personal training service. Most professionals are never taught about marketing, let alone the importance of creating a well thought out fitness marketing plan. The lack of knowledge leads many personal trainers to unhappiness, and below average income. It doesn’t have to be this way! It really should not be this way.

Marketing for fitness is the missing link that most passionate education based personal trainers share. If a fitness pro wants to generate more income, they should not run out, and get more education on fitness, but, instead, invest time in understanding how to market a fitness business.

As soon as basic marketing skills have been acquired it is important to create your own well thought out marketing plan.

Read the rest of this entry »

Let’s face it; growing a business can be tough. But there are ways to maintain and continue building your personal trainer business to success using common sense and good business skills; here are ten tips that can make a huge difference.

1. Market yourself
You could be the best personal trainer on the planet, but no one will know about you if you do not market yourself as a fitness expert. Advertising and marketing are crucial for success. Radio stations, newspapers, gyms, and the internet are great places for you to market your business.

2. Stand out
Marketing yourself is not enough to be successful in business. Provide excellence and clients will take notice. You want to stand out as someone who is fun and honest. Show that you not only care but are an expert in your field.

3. Network
Networking is essential to a successful business. Contact other professionals in the health field, such as nutritional consultants, physical therapists, massage therapists and others offering similar services. Building professional relationships by referring clients to each other is an excellent service, both for the clients and the professionals you’re networking with.

4. Be professional
Sometimes when personal trainers spend a lot of time with a client there’s a danger of forgetting the importance of professionalism. Be sure that you are professional with your clients. It isn’t appropriate to get too personal, but at the same time you want to still be yourself as your personality is part of why they’re coming to you.

Read the rest of this entry »