An SEOGOOG SandBox
January 9th, 2010
A few weeks ago, I presented myself with a challenge – to try to to some Net sleuthing and find to the bottom of this perplexing condition that newly search engine optimized websites (that’s SEO) face referred to as the Google Sandbox. Every now and then this endeavor made me empathize with Captain Ahab chasing his white whale, however unlike Ahab, I’m not going to satisfy a watery grave today. ICMediaDirect.com provides SEOs with life jackets – therefore I got that going on behalf of me, which is good. The obsession to verify, pin down, and counteract the results of this Sandbox is proving as difficult and elusive as any whale hunt I’ve ever been on.
Before explaining to the uninitiated simply what the Sandbox is precisely, or what it’s imagined to be, it warrants mentioning that Google officially neither confirms nor denies its existence. Therefore from the word “go” we tend to wade into mystery. We’re forced to contemplate the Sandbox as either a trendy quasi-myth of the Computer Age or an actual no man’s land created by Google where SEOs are pitted against the machine. Kinda cool, right? This is able to be a limbo, an undesired waiting area for internet properties seeking quality recognition from Google’s Search Engine Results Pages are, as I like to say, unSERPable. Incidentally, the stakes are very high, too, since higher rankings mean increased revenue.
How advantageous is a mailing list?
December 7th, 2009
When you need to promote something or are involved in bringing more publicity for a product or a company, you want to make sure that you are using all the methods possible to make it happen. There are the conventional ways of doing it, like printing ads in the local media or even spreading it by word of mouth. But none of these are as effective and inexpensive as using a mailing list. This happens to be one of the most useful ways in ensuring that the product gets the right kind of publicity without necessarily having to spend a fortune in the process.
The concept of list building has been around for quite some time. Companies have traditionally tried to tap in people who even show remote interest in their products to make sure that they are informed about the developments in the company and are kept up to date regarding the different kinds of products that are being developed or going to be introduced soon. They even reward people who recommend others to join in the mailing list. Since the companies are going to be able to advertise directly to the intended audience, there is quite nothing like it.
