How To Rabbits Sell Batteries?
September 3rd, 2010
You will be surprised at the retort to the question – through advertising. In 1973 a new advertising campaign was launched by Duracell in which some pink rabbits ran on batteries. Over the years there have been some really fun commercials shown in different countries and languages including the UK, Mexico, Germany, Australia and Japan amongst many.
The advert showed that pink bunnies running on Duracell batteries kept going longer than those running on other batteries. The earliest commercials shown the Duracell bunnies banging drums, but as advertising has become much more sophisticated over the years, the campaigns have changed. There have since been commercials showing these cute pink bunnies climbing mountains, in the gym, at the World Cup and even skywalking.
