Smaller Advertising Budgets Can Still Make A Lasting Impact
May 25th, 2011
The Super Bowl is a US tradition and one of the biggest TV sporting happenings in the world. Its giant audience plus pricey commercials regularly get individuals talking every year, without fail. Furthermore this is certainly one of advertising’s main days therefore let’s look at exactly how extreme these commercials are and what the competitive advantages are to corporations that buy these advertisements.
When it comes to sheer audience figures, the Super Bowl is enormous. According to Wikipedia (http://en.wikipedia.org/wiki/Super_bowl) the 2011 game saw more than 111 million people tuning in. Mega corporations purchased incredibly pricey time slots which average approximately $1 million dollars for each 10 seconds of live air time, based on research completed by reporter Bob Holt (http://www.newjerseynewsroom.com/professional/super-bowl-commercials-2011-ads-are-the-show). That kind of spending power is reserved for companies such as Pepsi and Disney or even up and comers like Groupon.
How To Rabbits Sell Batteries?
September 3rd, 2010
You will be surprised at the retort to the question – through advertising. In 1973 a new advertising campaign was launched by Duracell in which some pink rabbits ran on batteries. Over the years there have been some really fun commercials shown in different countries and languages including the UK, Mexico, Germany, Australia and Japan amongst many.
The advert showed that pink bunnies running on Duracell batteries kept going longer than those running on other batteries. The earliest commercials shown the Duracell bunnies banging drums, but as advertising has become much more sophisticated over the years, the campaigns have changed. There have since been commercials showing these cute pink bunnies climbing mountains, in the gym, at the World Cup and even skywalking.
