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The Super Bowl is a US tradition and one of the biggest TV sporting happenings in the world. Its giant audience plus pricey commercials regularly get individuals talking every year, without fail. Furthermore this is certainly one of advertising’s main days therefore let’s look at exactly how extreme these commercials are and what the competitive advantages are to corporations that buy these advertisements.

When it comes to sheer audience figures, the Super Bowl is enormous. According to Wikipedia (http://en.wikipedia.org/wiki/Super_bowl) the 2011 game saw more than 111 million people tuning in. Mega corporations purchased incredibly pricey time slots which average approximately $1 million dollars for each 10 seconds of live air time, based on research completed by reporter Bob Holt (http://www.newjerseynewsroom.com/professional/super-bowl-commercials-2011-ads-are-the-show). That kind of spending power is reserved for companies such as Pepsi and Disney or even up and comers like Groupon.

What’s remarkable is how the branding seems to be effective regardless if the ad turned out amazing or terrible. In 2011, Chevy scored a serious home run with its Super Bowl advertisement spot, making it probably the most watched TV commercial in web history as blogger RagingBull pointed out (http://inventorspot.com/articles/chevy_super_bowl_commercial_becomes_most_watched_commercial_all_). Then again, a Camaro is a fairly straightforward product to achieve support for. Conversely, even Groupon’s much ballyhooed ad, reports Therese Poletti of the Wall Street Journal (http://www.marketwatch.com/story/groupons-super-bowl-ads-fail-or-boon-2011-02-05?reflink=MW_news_stmp) was able to garner this company plenty of outrage from offended spectators. However, that same advertisement is believed to have raised the company’s profile with a massive national audience in just one day just from the controversy it’s triggered.

However where does this leave businesses on Main Street that can never afford that kind of promoting? The truth is, brands are brands and therefore customized imprinted giveaways work the exact same way Super Bowl advertisements do, even though the audience is smaller. Spending on newspaper ads works for the typical company, but eco friendly branded products like eco friendly custom bags let a business to give something away. Handing individuals a tangible reminder that regularly lasts longer than commercials which disappear gradually in the mind. There will always be possibilities for all companies to seize and then use for their benefit. Mega firms have TV advertisements, smaller companies have an eco customized bag that will act as an environmentally friendly solution and even win over consumers, also. The secret is benefiting from what is there.

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You will be surprised at the retort to the question – through advertising. In 1973 a new advertising campaign was launched by Duracell in which some pink rabbits ran on batteries. Over the years there have been some really fun commercials shown in different countries and languages including the UK, Mexico, Germany, Australia and Japan amongst many.

The advert showed that pink bunnies running on Duracell batteries kept going longer than those running on other batteries. The earliest commercials shown the Duracell bunnies banging drums, but as advertising has become much more sophisticated over the years, the campaigns have changed. There have since been commercials showing these cute pink bunnies climbing mountains, in the gym, at the World Cup and even skywalking.

The Duracell bunnies were trademarked in the USA and other countries. However, they aren’t seen any more in the USA. This is because Duracell didn’t renew its trademark in the USA and as a result the company Energizer gained the rights to use the bunnies in their advertising campaigns. The Energizer commercial showed their bunnies banging drums, similar to the Duracell commercials. However, they did make some changes in the way the bunny looked. The Energizer bunny had larger ears, was a different shade of pink, had a different shaped body and wore sunglasses and blue and white striped sandals.

There have been more than 100 adverts with the Energizer battery. The earlier ones showed a fake rival battery which looked remarkably similar to a Duracell battery! In many of the later commercials they included well-known villainous characters that would try and capture and destroy the Energizer bunny. Some of my favorites include Darth Vader from Star Wars, Dracula, Boris and Natasha and even the Wicked Witch of the West.

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