The term ‘internet marketing‘ sounds really complicated and technical. I know that’s what I thought when I first heard it just over two years ago. I could use a computer – in fact was quite proficient word processing, spreadsheets and had even done a night school course in desktop publishing.

But I certainly didn’t know the first thing about HTML (and still to this day do not know a lot), I am not – nor will I ever plan to be – a graphic artist. Yet I am an internet marketer, and I can build a website in around 20 minutes – and getting faster each time. I now have around 65 sites of my own, and additionally own many more domain names.

Australia’s Internet Love Affair

Australians are known to be early adopters of technology – some say it is by virtue of the country’s isolation. We have always had to work that much harder to stay in touch with the world, and have had to travel long distances to keep up with our colleagues overseas.

And Australia is vast. A flight from one side of the country takes 5 hours – and while the population concentrations are in the major cities, there a many thousands of people living in isolated communities. For all of us though, the internet has brought us closer to the world, so it is hardly surprising that we have embraced it.

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Kerry Finch