You will be surprised at the retort to the question – through advertising. In 1973 a new advertising campaign was launched by Duracell in which some pink rabbits ran on batteries. Over the years there have been some really fun commercials shown in different countries and languages including the UK, Mexico, Germany, Australia and Japan amongst many.

The advert showed that pink bunnies running on Duracell batteries kept going longer than those running on other batteries. The earliest commercials shown the Duracell bunnies banging drums, but as advertising has become much more sophisticated over the years, the campaigns have changed. There have since been commercials showing these cute pink bunnies climbing mountains, in the gym, at the World Cup and even skywalking.

The Duracell bunnies were trademarked in the USA and other countries. However, they aren’t seen any more in the USA. This is because Duracell didn’t renew its trademark in the USA and as a result the company Energizer gained the rights to use the bunnies in their advertising campaigns. The Energizer commercial showed their bunnies banging drums, similar to the Duracell commercials. However, they did make some changes in the way the bunny looked. The Energizer bunny had larger ears, was a different shade of pink, had a different shaped body and wore sunglasses and blue and white striped sandals.

There have been more than 100 adverts with the Energizer battery. The earlier ones showed a fake rival battery which looked remarkably similar to a Duracell battery! In many of the later commercials they included well-known villainous characters that would try and capture and destroy the Energizer bunny. Some of my favorites include Darth Vader from Star Wars, Dracula, Boris and Natasha and even the Wicked Witch of the West.

The Duracell and Energizer bunnies have become so well-known that batteries and bunnies will be linked forever probably. Such is the impact of advertising and commercials. The public tend to like bunnies and I’m confident this is one of the principal reasons that these companies like to include them in their marketing campaigns.

Why not check out my own bunny suit website and see some great bunny outfits?

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