Additional column inches are written about a way to please the search engines and persuade them to bestow favour on your web site than virtually any different net-related topic.  However as so much as I grasp no-one has previously tried to perceive their gender: do they behave more like a man, or additional like a girl?  Understand their gender can surely help us to gain a higher insight into how to charm to them.

MSN is very clear: MSN is a man.  Everything about MSN is straightforward: do the right thing and you may be recognized.   Follow the recommendation of the specialists and you’ll surely rank highly on MSN so long as your competitors are less diligent during this respect than you.  Smart content, relevant titles, keyword-related metatags, hundreds of quality inbound links, varied keyword anchor-text, a smart smattering of deep links and a #1 ranking can be your reward.  I have gained #1 positions on MSN for moderately competitive keywords within per week of trying.  What you see is what you get with MSN: he is a man.

Is Yahoo a man or a lady?  I find it laborious to decide.  Perhaps it is a serial transsexual, or maybe just androgynous. Sometimes Yahoo is as straightforward as a person: do the right issue, pay your dues and be part of the club, no complications.   This happens to me on some of my keywords: I’ve got followed the foundations and gained my reward.  On others, apparently no a lot of competitive, and where I am simply still-optimized, if not better, I’m nowhere.  For these words, she could be a girl, proof against my blandishments.

On the opposite hand, Google is surely all girl, with womanly wiles and deeply imbued with womanly mystery.   If you want to penetrate deep into Google you wish to learn the art of seduction.  Is there something on the planet additional frustrating than attempting to optimize your web site to rank highly for a competitive keyword on Google.  Sometimes I suppose not.   She is like a girl that’s continuously simply out of reach.  She will not reveal her secrets for even the biggest bunch of flowers.   I know that I have the most effective content in my category, more quality links, deeper links, additional varied anchor text, additional articles and a lot of of everything that is speculated to drive positioning than any of my competitors.  By far.  Not a single one of my 5000 odd backlinks is directly reciprocated, and I’ve got at least ten inbound links for every outbound one.   I have never purchased a text link ad, or joined a link farm.  A good proportion of my inbound links are voluntary recognition of the value of my site by 3rd parties.   Is that this enough?  Well, yes and no. I do have the best positions on all the search engines, measured on average on all the keywords that I target.   But whereas my positions are undisputedly dominant in MSN, they’re only excellent in Google.  I’m solely 2nd or 3rd on my target words.   I do very well, however I don’t blow away the competition like I do on the others.   Google has recognized my value, somewhat, but she has not opened herself to me entirely.

Like a lady, she has her favourites: sites which appealed to her long ago, however whose luster has long since dimmed within the eyes of the rational observer, will still be favoured with a prime position.    She is additionally fickle.  I have been attempting to create position for a single keyword for a couple of years now.   (It’s a reasonably competitive class – around 36 million sites feature this word.) When I started my efforts I used to be at regarding 25 (by virtue of this single word being half of all the opposite keywords-phrases that I compete on).  I have steadily built anchor text links with this single word into directories, into articles, into listings on alternative sites.  Tons of those links are on pages with good PR.  Higher than eighty% of these links are nicely inserted into the middle of well-written text.

The outcome: each few weeks I realize I have moved up to a decent position: say 10th, generally even sixth or 7th.   Then, the subsequent day, or maybe an hour later, I fall back to 14th or even 18th.   She likes me, she flirts with me often, she tolerates my company and sometimes I even manage to amuse her.   But simply after I assume I could expect a kiss in come back as my lips approach, she turns her cheek away and I am banished to the outer circle of courtiers.  But her appeal is such that I am drawn once more into attempting to understand her mysteries.  However I feel that if I ever create it, and my lips touch hers, and she or he longs on behalf of me as I long for her, I will never be sure what it was that I did to benefit such bliss.

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