When we compare an offline business initiative to one that is online the role of analyzing the data has the same level of criticality. Offline this is food for your marketing team who can accordingly modify their sales approach similarly online it means the re-conditioning of your website which lends it the energy it needs.

The important questions here are

i) How do you get this data: Use of analytics code on your website will help you know stats like page views, time on site, exit rates etc? However expertise lies in adding these codes wisely so that the way the data comes out – its interpretation becomes easy.

ii) When do you decide on analytics: It is a common practice to have the website live and then work on the analytics. This approach limits your data analysis capabilities as you are then driven by design rather than a business goal. The best way is to take analytics into account while devising the strategy for your website. This may require an expert help but believe me it is worth doing that.

iii) Who benefits from this data: This data will form a foundation of your online success. Your marketing efforts online will depend on the analysis of this data. You would have hands-on understanding of how your website is faring with respect to your target segments, which segments are showing strong sign and which ones are less promising – overall what is working and what is not working for your website.

iv) How do you interpret the data: We have seen a number of analytics reports from different sources to ascertain if there was a yardstick that we should measure up to. Finding none of them satisfying we formulated our analytics module. This takes end-to-end approach to the whole analytics cycles and comes up with data that gives true business insights. To cut above the rest the use of “word doc” with data running in innumerable sheets – or “ppts” with screenshots are passé, you need to know what the ROI of your website is. What will make your website potent sales channel and help you expand your business. This is where smart analysis helps you out.

Some of our major clients have remodeled their offline strategies based on the online analytics data. CEOs, Marketing heads, Website owners need ready to implement recommendations along with what ROI they can expect from these. At webstrategycompany we keep sharing these recommendations which are edge above the rest.

This article is published by The Web Strategy Company , the online resource for industry specific strategies and tactics. We publish articles on a daily basis that focus on using your online presence to address key business challenges including sales effectiveness, business growth and financial results. This website is a knowledge centre produced by AftertheNet, a leading global web strategy consulting company. We have worked with clients across the globe in many industries, bringing them ideas, process and expertise in making their online presence a strong pillar in addressing business challenges.

As a senior member of the team at The Web Strategy Company and its parent AftertheNet, Yan uses his diverse online industry experience to bring to you cutting edge ideas and strategies. These are not only easy to understand but also simple in implementation. You will readily identify with his articles and see these connecting to your day-to-day practical business challenges.

Article Source:http://www.articlesbase.com/internet-marketing-articles/analytics-its-worth-when-it-is-done-right-1567927.html

This entry was brought to us by FindHotMarkets.com - Internet Marketing Sites.


For more information...


Yardstick