Find Profitable Niches

Before creating a web site you should have decided how you intend to get visitors or ‘traffic’ to your web pages. It doesn’t matter if you’re in business, indulging in a hobby or trying to inform others with your web pages you are going to want to attract the attention of other people. You should devote your energies to getting the search engines to direct as many visitors as possible to your web pages. The best type of visitor traffic comes from search engines as it’s free and it’s targeted.

Search engines make their living from delivering relevant and useful results to their users. Searchers will return over and over again to a search engine that delivers the most relevant results. The more users come back the stronger the search engine brand and the more money they make. The challenges are the exactly the same for you and your website.Position yourself in the mind of your users as a relevant source of information and make them visit over and over again.

So what exactly must you do?. You have two options and you can use both. You can create and publish great content and persuade other web site owners to link to it or you can advertise on the search engines using PPC (Pay Per Click).

Search engines have a simple philosophy that nothing exists on the web without a keyword or a key phrase . Keywords tell the search engines what the user is looking for. The search engine scans its index of web pages and returns the web pages it has decided are most relevant to the keyword or key phrase. The two factors that decide what results a search engine returns are authority and relevancy.

Authority is a function of the back links to a web page and relevance is largely down to on page factors such as the number of times a keyword appears on the web page. The order of the list of results displayed by a search engine are conducive with the authority and volume of the back links to each page.

Back links are critical to the quality of the search engines perception of your web pages.

Back links have two major functions – routing traffic to your web pages and helping the search engines determine the ranking of your web pages in the results returned by a user search. Users finding web pages with back links to your web page will click on your back links and visit your site if the keyword text in your back link is relevant to what they are searching for. The text label on a back link is often commonly called ‘Anchor Text’ and is used by search engines in the algorithms that determine back link value. Each back link has a value associated with it which can vary depending upon its origin.

The search engines give authority to web pages which can be passed on to your web pages through the back links.The more authority a web page has the more authority is passed on to you.

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