by Alice Seba

So great is the boom in Internet retailing, that a Forrest Research survey estimated U.S. online sales would grow from $96 billion in 2003, to more than $200 billion by 2008. Who is out there, doing all that buying?

A considerable portion of that market is adult females, in particular young moms, part of the group of purchasers that quote an orientation for Online Shopping to avoid busy shops, buy cheaper, do a product comparison, and cut down on time spent outside the house to buy what they need.

15 % of all Net users in 2003, were women from 18 to 34 years of age. They also represented 24% of the buyers from fragrance and cosmetic websites, 20% of the clients for clothes, and finally 22% of the purchasers of jewelry and other luxurious items.

With 50% of online purchases being made by someone from a household where the chief wage earner is between 25 and 55 years of age, there is growing evidence that the family unit, particularly where women are responsible for the buying of goods for personal use and gifts for others, significantly impacts the annual sales figures for all online retailers.

The survey taken with possible buyers, resulted in industry statistics establishing $1 being spent on Internet purchasing for every $1.50 in local stores, thus making an obvious influence on purchases in shop in the area.

About the Author:
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