Use Internet Giveaways To Build Your List

Most newsletter publishers would like to keep their costs down while at the same time building their subscriber lists.

Internet giveaways are an effective option to achieve both goals.

The purpose of this short article is to address the main questions about giveaways.

WHAT IS A GIVE-AWAY?

Giveaways are, quite simply, where one or more publishers and marketers are giving away ebooks, reports, software, website templates and graphics packages, videos and audios, even memberships and teleconferences.

WHY WOULD OTHERS GIVE VALUABLE CONTENT AWAY FOR FREE?

In a single word... LEVERAGE. When you participate in the giveaway as a product donor, your product is offered to the combined audience totals of all the participants. For example, if you have 6,000 people on your mailing list and I have 17,500 on mine, then your offer is presented to 17,500 new people. That way, you are leveraging off my larger list so you get value in exchange for giving away your gift.

But I also benefit because I potentially reach 6000 new people when you send your group an invitation to visit the giveaway site... because they see my offer and may choose to download my gift.

When you also factor in the dozens of other promoters who will typically be involved, you can see that every player gets considerable leverage... which can translate into a significant marketing advance for all.

The "little guy" perhaps gets disproportional benefit because he or she has access to the huge audience of prospects coming from the bigger players.

HOW DOES THIS BUILD MY SUBSCRIBER LIST?

Well, you offer your gift on condition that interested prospects come to your site and join your mailing list. For example, you offer a short report on keeping your pet poodle healthy all year round. Then everybody who is interested in poodles (and nobody else!) will click on the link and go to your website. After they complete their subscription process, you send them the download link for your poodles report.

This way you are building a highly targeted mailing list. People who are interested in the kings and queens of England won't join your 'better barbeques' mailing list.

IS THERE ANYTHING RELEVANT FOR MY NICHE?

Well, candidly... it depends. I've seen a broad range of interests addressed at these amazing sites.

The popular topics are covered because there is no benefit in giving away stuff nobody wants. Less popular topics are covered less frequently, so you might have to do some searching - and perhaps some lateral thinking. For instance, ask yourself... What else might poodle owners be interested in? Hmmm. Lots of people are concerned about health or money issues so that's a possibility.

The main thing here is this: if the first giveaway you join doesn't offer something that your people would be interested in, join another giveaway. There are plenty to choose from.

BUT WILL IT BUILD MY LIST?

Well, one smart young marketer I know reports that 80% of his list growth is due to giveaways. Another is making $3000 a month simply by promoting other people's giveaways. So yes, giveaways do work.

HOW DO I FIND OUT ABOUT UPCOMING GIVEAWAYS?

There is a giveaways notification list at http://eprofitnews.org/giveaways and other publishers also will let you know if you join their lists.

Article by Gary Harvey of http://FindHotMarkets.com, The Internet's BIGGEST LIST of Strategies & Resources To Find Hot Niches, Best Selling Products & Hot Markets. You are welcome to reprint this in its entirety. Please include this paragraph.

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